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Shoppers Dive into Summer Styles and Savings
with New DownEast Basics Swim Line
DownEast
Basics offers fun, affordable mix-and-match swimwear in time for summer – also,
splash into savings with a special promotion!
SALT LAKE
CITY (April 20, 2010) – DownEast Basics (www.DownEastBasics.com), a high-style,
low-price fashion retailer, today announced that its fun, affordable and modest swimwear line is
now available online and will be available at all retail store locations in the
coming weeks.. The new summer 2010 swim line puts the power of creative styling
into the hands of the shopper. Designs complement every body type, and
mix-and-match options let shoppers select exactly which tops and bottoms,
prints and colors they want.
Additionally, downeastbasics.com is offering a special “Buy 3 – SAVE
$15” promotion. Buy any three mix-and-match swim pieces and save $15 on the
entire order now through May 2. Enter promo code SWIM3 at checkout.
“With our confidence-boosting 2010 swim line, women of all body types
can look and feel amazing at the pool and on the beach,” said Andrea Updike,
director of Product Development at DownEast Basics. “Our swimwear features
gorgeous prints and colors, cuts to flatter every body type, and a return of
some of our best-selling styles combined with brand new looks. With our ‘buy
three pieces, get $15 off’ special, it’s a great time to get ready for those
warm summer months ahead.”
Highlights of DownEast Basics’ new swim 2010 line include:
·
Sunset
Swim Dress – Embrace classic 1920s elegance with this long
Hollywood-style swim top that features a classic halter neckline, gathering
detail along the sides and ruffle trim; available in floral and black.
·
Santa
Barbara Halter – Model the exuberance of the Santa Barbara
lifestyle with this long halter tankini; features ruffle detail along neckline
and gathering detail at chest; available in black & white and ocean &
white.
·
Malibu
Swim Skirt – Stay in high style in comfort at the beach by
matching a top of your choice with this trendy upper thigh length swim skirt;
ruffle along flounce and across front; wide waistband; available in black,
bronze, ocean, hot pink and taffy stripe.
·
Waikiki
Bikini – Vacation to the exotic Hawaiian islands on your mind? Keep that
mindset with this fun, low-rise bikini bottom with flower detail on hip; available
in black with white polka dots, spinach and taffy stripe.
Customers can shop all of DownEast’s swim styles online at http://www.downeastbasics.com/swim.aspx. DownEast’s blog also
features a posting by Andrea Updike on how her favorite fabrics, prints and
popular fashion elements influenced this year’s swim line, as well as the best
styles for every body type. Read her posting here.
About
DownEast Basics
DownEast Basics (www.downeastbasics.com) offers
high-design looks on a bargain basement budget for today’s cost-conscious yet
fashionable consumer. The DownEast Basics clothing line includes cute tops and
smart layering pieces to enhance women’s wardrobes, as well as a fun and
stylish girls’ line. DownEast Basics shoppers can embrace the American classic
look with their own sense of style.
In June 2009, DownEast Basics’ founders were honored with an Ernst &
Young Entrepreneur of the Year award in their region’s retail and consumer
products category. The company has
approximately 550 employees.
The fast-growing retailer operates nationally with its Basics line via
its online store in addition to 36 store locations throughout the West
including in Utah, California, Idaho, Arizona, Washington and Nevada. DownEast
also maintains a robust wholesale channel that reaches over 400 independent
boutiques, local store chains and national retailers.
# # #
DownEast Basics
Media
Contact:
Kathy Cabrera
kcabrera@carabinerpr.com
770-569-8221
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