SHOPPING BAGSIGN IN CHECKOUT SEARCH
DownEast Basics Opens New Glendale and Tempe Stores

>> Retailer expands Arizona footprint to meet shoppers’ demand for high-style,
low-price fashions; celebrates with giveaway at all Arizona locations

GLENDALE and TEMPE, Ariz. (October 13, 2010) – DownEast Basics, a high-style, low-price fashion retailer that specializes in trendy fashions as well as modest clothing,
announced today that it will celebrate the successful opening of two new Arizona stores by offering shoppers the chance to win a shopping spree with four friends at all of its
Arizona locations in October. DownEast’s most recent openings include stores at the Arrowhead Town Center in Glendale and the Tempe Market Place in Tempe. The
retailer now operates five stores in Arizona.

“Arizona has been a major focus for us in our recent expansion efforts,” said Klane Murphy, CEO, DownEast Basics. “The decision to open the new Tempe and Glendale
locations was driven entirely by the growing demand we saw in the greater Phoenix area for our high-style, low-price fashions. We look forward to continuing to provide
our customers in Arizona with the fun, guilt-free shopping experiences they seek at our stores.”

Already, the two new locations are proving to be popular – generating even greater sales than expected based on previous Arizona store openings. To show customers its
appreciation for their loyalty and support, DownEast will offer all of its Arizona shoppers a chance to enter a “Shopping’s More Fun with Your Girlfriends” giveaway that will run from Friday, October 22, to Friday, October 29. Customers will have the chance to register in person at all area stores for the giveaway and also enjoy special grand
opening promotions. The giveaway will award one lucky winner a shopping experience valued at $200 and also present a $50 gift certificate to each of four friends selected
by the winner. The winner does not have to be present at the time of the drawing on Saturday, October 30, to win.

For contest updates and apparel fashion news, local customers can join the DownEast Basics Facebook Fan Page. They can also follow the DownEast By Design blog
(downeastbasicsblog.com) for special insights from DownEast’s Product Development Team.

Visit the New DownEast Basics Stores in Glendale and Tempe

DownEast Basics’ latest store openings took place in late September and early October, with the new locations at the Arrowhead Towne Center (7700 W. Arrowhead Towne
Center, Suite #2043, Glendale) and Tempe Market Place (2000 E Rio Salado Pkwy Space #H-4, Tempe). Collectively, the two stores have hired 15 new employees.

About DownEast Basics

DownEast Basics (www.downeastbasics.com) offers high-design looks on a bargain basement budget for today’s cost-conscious yet fashionable consumer. The DownEast Basics clothing line features smart layering pieces and wardrobe enhancing garments so you can embrace the American classic look with your own sense of style.

Shop for cute tops, modest dresses and accessories for women and girls at DowneastBasics.com.

The fast-growing retailer operates nationally with its Basics line via its online store in addition to 41 locations throughout the West including Utah, California, Idaho, Arizona, Washington, Nevada and Wyoming.

DownEast Media Contact:
Kathy Cabrera
kcabrera@carabinerpr.com
770-569-8221