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DownEast Basics Debuts Its New Store at Magic Valley Mall
Retailer Experiences Big Demand Among Twin Falls Shoppers for High-Design Looks at Affordable Prices
TWIN FALLS, Idaho (July 21, 2009) –DownEast Basics,
known to many shoppers in the West as the place to go for high-style,
low-price fashion, officially opened its new store in the Magic Valley Mall
in Twin Falls on Friday, July 17. The fashion retailer, which
determines local consumer demand for new locations based on the
performance of its mall kiosks, reported that its sales expectations
were significantly exceeded for the store’s grand opening weekend. Some
of the most popular items sold included staples from DownEast’s early
fall line, including its Center of Attention Dress, Sitting Pretty Top and Composition Skirt.
“We’re
excited to be in the Magic Valley Mall among top retailers like
American Eagle, Aeropostale and Macy’s,” said Rich Israelsen, chief
operating officer for DownEast. “We’ve operated a mall kiosk there for
the last several years and have enjoyed a very high local demand for
our styles. When the new, 1,900-square-foot plus retail space became
available, it was a logical decision to open in Twin Falls, giving
local shoppers greater access to our full product line.”
The new Magic Valley Mall store will be DownEast’s eighth location in Idaho.
The retailer has five additional store locations in Boise, Rexburg,
Idaho Falls, and Pocatello, in addition to kiosks at two other retail
centers. DownEast plans to continue increasing its retail footprint in
Idaho, with plans to open another store in the next 12 months.
Visit the New DownEast Basics Store at the Magic Valley Mall
The new store is located at the Magic Valley Mall, 1485 East Poleline Road, in Twin Falls, Idaho, and is located next to American Eagle. The store will carry the full DownEast Basics
clothing line of everyday basics, fashion tops, dresses, skirts, and
denim for women, as well as DownEast’s girl’s and men’s lines. Tamara
Ingram, who managed the DownEast kiosk at the Magic Valley Mall for
almost three years, will manage the new store’s staff of five sales
associates.
About DownEast Basics
DownEast Basics (www.downeastbasics.com)
offers high-design looks on a bargain basement budget for today’s
cost-conscious yet fashionable consumer. With the DownEast Basics
clothing line of smart layering pieces and wardrobe enhancing pieces
for women, in addition to their men's and children's lines, shoppers
can embrace the American classic look with their own sense of
style. The fast-growing retailer operates nationally with its Basics
line via its online store in addition to 42 locations throughout the West including Utah, California, Idaho, Arizona and Washington.
# # #
Media Contact:
Kathy Cabrera
kcabrera@carabinerpr.com
770.569.8221
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